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Exploring Company Brand Equity

Authors/Editors: M. Schwaiger
H. M. Cannon
Published: 2004
Type: Articles in Refereed Proceedings (International)
Published in: Proceedings of the 2004 Conference of the American Academy of Advertising
Additional information: Florida International University, North Miami, S. 67 - 73 (Hrsg.: P. Rose)
Additional information: Corporate Reputation