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An Application of PLS in Multi-Group Analysis: The Need for Differentiated Corporate-Level Marketing

Authors/Editors: M. Eberl
Published: 2005
Type: Articles in Refereed Proceedings (International)
Published in: PLS and Related Methods - Proceedings of the PLS '05 International Symposium
Additional information: Spanien, Barcelona, S. 203 - 210 (Hrsg.: T. Aluja, J. Casanovas, V. Esposito Vinzi, A. Morrineau, M. Tenenhaus)