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Treating Unobserved Heterogeneity in PLS Path Modeling. A Comparison of FIMIX-PLS with Different Data Analysis Strategies

Authors/Editors: M. Sarstedt
Published: 2008
Type: Articles in Refereed Proceedings (International)
ISBN/ISSN: 1976-8699
Published in: Proceedings of the 2008 Global Marketing Conference of the KAMS
Additional information: China, Shanghai