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Accounting for Unobserved Heterogeneity in the Analysis of Antecedents and Consequences of Corporate Reputation: An Application of FIMIX-PLS

Authors/Editors: M. Sarstedt
C. M. Ringle
M. P. Schloderer
M. Schwaiger
Published: 2008
Type: Articles in Refereed Proceedings (International)
Published in: Proceedings of the 37th Annual Conference of the European Marketing Academy (EMAC)
Additional information: United Kingdom, Brighton
Additional information: Corporate Reputation
 

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