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Acceptance of Scaling Techniques in Online Surveys - Increasing Response Rates of Online Surveys by asking Respondents' preferred Questions

Authors/Editors: S. Fuchs
M. Schwaiger
Published: 2008
Type: Articles in Refereed Proceedings (International)
ISBN/ISSN: 9979948353
Published in: Proceedings of the 37th Annual Conference of the European Marketing Academy (EMAC)
Additional information: United Kingdom, Brighton