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Are Sponsorships Effective in Europe? A Study of Return on Sponsorships among German Firms

Authors/Editors: M. Schwaiger
C.R. Taylor
Published: 2008
Type: Articles in Refereed Proceedings (International)
ISBN/ISSN: 0931030352
Published in: Proceedings of the 2008 Conference of the American Academy of Advertising
Additional information: University of Missouri, Columbia, S. 204 - 206 (Hrsg.: S. Rodgers)