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Extending Festge and Schwaiger's Model of Customer Satisfaction with Industrial Goods to Account for Unobserved Heterogeneity

Authors/Editors: M. Sarstedt
C. M. Ringle
M. Schwaiger
Published: 2009
Type: Articles in Refereed Proceedings (International)
Published in: Proceedings of the Educators Conference. AMA Winter 2009. Marketing Theory and Applications
Additional information: USA, Florida, Tampa, S. 241 - 244 (Hrsg.: K. Reynolds, J.C. White)
 

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