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PLS Path Modeling in Marketing and Genetic Algorithm Segmentation

Authors/Editors: C. M. Ringle
M. Sarstedt
R. Schlittgen
Published: 2009
Type: Articles in Refereed Proceedings (International)
ISBN/ISSN: 1431-8814
Published in: Proceedings of the 2009 ANZMAC Conference
Additional information: Australien, Melbourne
 

 

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