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Value-relevance of Customer Satisfaction: Empirical Evidence for Global Automobile Industry

Authors/Editors: S. Raithel
S. Scharf
M. Schwaiger
Published: 2009
Type: Articles in Refereed Proceedings (International)
Published in: Proceedings of the 5th EIASM Workshop on Visualizing, Measuring and Managing Intangible Assets and Intellectual Capital
Additional information: Dresden, Germany (Hrsg.: S. Zambon, T. Günther)