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Corporate Reputation in Times of Economic Crisis

Authors/Editors: S. Raithel
P. Wilczynski
M. P. Schloderer
M. Schwaiger
Published: 2009
Type: Articles in Refereed Proceedings (International)
Published in: Abstract and Presentation at the 5th International Colloquium Academy of Marketing: Brand, Identity & Corporate Reputation SIG
Additional information: Cambridge, UK