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Is 2 better than 1? Cross media, Print and Internet Advertising in Germany

Authors/Editors: M. Schwaiger
S. Numberger
Published: 2009
Type: Articles in Refereed Proceedings (International)
ISBN/ISSN: 0931030376
Published in: Proceedings of the 2009 Conference of the American Academy of Advertising
Additional information: S. 100 - 101 (Hrsg.: G. Nowak)