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Color Me In - An Empirical Study of the Traffic Light Signposting Scheme in Nutrition Labeling

Authors/Editors: S. Hieke
P. Wilczynski
Published: 2010
Type: Articles in Refereed Proceedings (International)
ISBN/ISSN: 1976-8699
Published in: Proceedings of the 2010 Gobal Marketing Conference of the KAMS
Additional information: Japan, Tokyo