IMM
print

Language Selection

Breadcrumb Navigation


Content

What Drives Corporate Reputation in Consumers' Minds? A Comparative Study between China and Western Countries

Authors/Editors: M. Schwaiger
Y. Zhang
Published: 2009
Type: Articles in Refereed Proceedings (International)
ISBN/ISSN: 1863081585
Published in: Proceedings of the ANZMAC 2009 Conference
Additional information: Australien, Melbourne