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Segment Retention and Collinearity in Mixture Regression Analysis

Authors/Editors: J.-M. Becker
M. Sarstedt
C. M. Ringle
F. Völckner
Published: 2010
Type: Articles in Refereed Proceedings (International)
ISBN/ISSN: 9979948353
Published in: Proceedings of the 39th Annual Conference of the European Marketing Academy (EMAC)
Additional information: Denmark, Copenhagen