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Reputation Effects in the Nonprofit Sector: Investigating the Moderating Effect of Potential Donors' Characteristics

Authors/Editors: M. Sarstedt
M. P. Schloderer
M. Schwaiger
Published: 2010
Type: Articles in Refereed Proceedings (International)
ISBN/ISSN: 1976-8699
Published in: Proceedings of the 2010 Global Marketing Conference of the KAMS
Additional information: Japan, Tokyo