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Using Genetic Algorithm Segmentation in PLS Path Modeling: Addressing Homogeneity Assumptions

Authors/Editors: C. M. Ringle
M. Sarstedt
R. Schlittgen
C. R. Taylor
Published: 2010
Type: Articles in Refereed Proceedings (International)
ISBN/ISSN: 1976-8699
Published in: Proceedings of the 2010 Global Marketing Conference of the KAMS
Additional information: Japan, Tokyo