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Color Me In – An Empirical Study on the Traffic Light Signposting System

Authors/Editors: S. Hieke
P. Wilczynski
M. Schwaiger
Published: 2011
Type: Articles in Refereed Proceedings (International)
Published in: Proceedings of the 30th Association for Marketing & Health Care Research (AMHCR) Conference
Additional information: S. 2 - 11, Steamboat Springs, USA