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The Effect of Corporate Reputation on Health Insurance Choices in a Public-Policy-Shaped Environment of Premium Equality

Authors/Editors: M. Kick
M. Littich
M. Schwaiger
Published: 2012
Type: Articles in Refereed Proceedings (International)
Published in: Proceedings of the 31st Association for Marketing & Health Care Research (AMHCR) Conference
Additional information: Park City - Utah, USA