IMM
print

Language Selection

Breadcrumb Navigation


Content

A Comparative Evaluation of Different Single-Item Selection Procedures for Construct Measures

Authors/Editors: M. Sarstedt
P. Wilczynski
A. Diamantopoulos
Published: 2012
Type: Articles in Refereed Proceedings (International)
Published in: Proceedings of the 2012 Annual Conference of the Academy of Marketing Science
Additional information: New Orleans, USA