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The Relationship between Customer Satisfaction and Loyalty: New Insights into the Role of Customer Heterogeneity

Authors/Editors: N. A. Schirmer
C. M. Ringle
M. S. G. Feistel
Published: 2015
Type: Articles in Refereed Proceedings (International)
Published in: Proceedings of the 2nd International Symposium on Partial Least Suqares Path Modeling (2015), in Seville, Spain