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Assessing the Impact of Corporate Reputation on Firms’ Cost of Debt

Authors/Editors: B. Pfister
M. Schwaiger
Published: 2016
Type: Articles in Refereed Proceedings (International)
Published in: Proceedings of the Academy of Marketing Science
Additional information: in: Groza, M.D.; Ragland, C.B. (eds.): Marketing Challenges in a Turbulent Business Environment, Developments in Marketing Science