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On the Bad Side of Being Favored: Intra-Industry Spillover Effects of Negative Information

Best Paper Award in the Stream “Marketing & Communication”

Authors/Editors: V. Radulova
J. Breberina
Published: 2015
Type: Articles in Refereed Proceedings (International)
Published in: 29th Australian and New Zealand Academy of Management Conference
Additional information: Queenstown, New Zealand