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Consumer Response to Disclaimers in Digitally Retouched Advertisements

Authors/Editors: Schirmer, N.
Schwaiger, M.
Taylor, C.R.
Costello, J.
Published: 2016
Type: Articles in Refereed Proceedings (International)
Published in: Proceedings of the 2016 Global Marketing Conference, Hong Kong
Additional information: p. 9-14