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Feeling Guilty to Buy Online? Exploring Consumers' Perceived Negative Effects of E-Commerce on Society

Authors/Editors: D. L. Colin
M. Schwaiger
Published: 2017
Type: Articles in Refereed Proceedings (International)
Published in: Academy of Marketing Science - 2017 World Marketing Congress, Christchurch, New Zealand
Additional information: An Abstract, in: Rossi, P.; Krey, N.: Marketing Transformation: Marketing Practice in an Ever Changing World. Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

Den Springer-Link zu "Marketing Transformation: Marketing Practice in an Ever Changing World" finden sie hier.