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Articles in Refereed Proceedings (International)

    2003

  • H. M. Cannon; M. Schwaiger (2003)
    Incorporating ‘Company Reputation’ into Total Enterprise Simulations
    Published in: Developments in Business Simulation and Experiential Learning, Vol. 30 (March 2003), S. 288 - 297, available in the Bernie Keys Library, 4th edition, published by the Association for Business Simulation and Experiential Learning (electronic archive).
  • M. Zinnbauer; M. Eberl (2003)
    Scoring CRM Activities: Development of an Evaluation Tool
    Published in: Proceedings of the 7th International Research Conference on Relationship Marketing, FU Berlin, S. 71 - 90 (Hrsg.: M. Kleinaltenkamp, M. Ehret).
  • M. Meyer (2003)
    Sequence Mining in Marketing
    Published in: Exploratory Data Analysis im Empirical Research - Proceedings of the 25th Annual Conference of the German Classification Society, Springer, Berlin, Heidelberg, S. 504 - 513 (Hrsg.: M. Schwaiger, O. Opitz).

    2002

  • M. Meyer (2002)
    Data Visualization and Preparation by Separating Data in Direct Marketing
    Published in: Classification, Automation, and New Media - Proceedings of the 24th Annual Conference of the German Classification Society, Springer, Berlin, Heidelberg, S. 343 - 349 (Hrsg.: W. Gaul, G. Ritter).
  • M. Schwaiger; A. Unterreitmeier (2002)
    Goodness of Fit Measures for Two-Mode Cluster Analyses
    Published in: Classification, Automation, and New Media, Proceedings of the 24th Annual Conference of the German Classification Society, Springer, Berlin, Heidelberg (& New York), S. 401 - 408 (Hrsg.: W. Gaul, G. Ritter).
  • M. Schwaiger; M. Meyer (2002)
    The Estimation of Market Volumes
    Published in: Operations Research Proceedings 2001, Selected Papers of the International Conference on Operations Research, Berlin, S. 109 - 116 (Hrsg.: P. Chamoni, R. Leisten; A. Martin; J. Minnemann; H. Stadtler).

    1997

  • M. Schwaiger (1997)
    Two-Mode Classification in Advertising Research
    Published in: Classification and Knowledge Organisation, Proceedings of the 20th Annual Conference of the German Classification Society, Springer, Berlin, Heidelberg (& New York), S. 596 - 603 (Hrsg.: F. Klar, O. Opitz).

    1992

  • Th. Bausch; M. Schwaiger (1992)
    Parameter Extrapolation in Marketing Research
    Published in: Analyzing and Modeling Data and Knowledge, Proceedings of the 15th Annual Conference of the German Classification Society, Springer, Berlin, Heidelberg (& New York), S. 3 - 10 (Ed.: M. Schader).