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The Differential Impact of Media Coverage Dimensions, Buzz, and Advertising on Stock Returns

Authors/Editors: S. Raithel
M. Littich
M. Schwaiger
Published: 2011
Type: Articles in Refereed Proceedings (National)
Published in: Proceedings of the 73rd "Jahrestagung des Verbands der Hochschullehrer für Betriebswirtschaft"
Additional information: Kaiserslautern, Germany