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Negative spokesperson publicity: comparing the reactions of investors and firms

Authors/Editors: S. Hock
S. Raithel
R. Rinkenburger
Published: 2012
Type: Articles in Refereed Proceedings (National)
Published in: Proceedings of the 74th „Jahrestagung des Verbands der Hochschullehrer für Betriebswirtschaft“
Additional information: Bozen, Italien