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Cross Media, Print, and Internet Advertising: Impact of Medium on Recall, Brand Attitude, and Purchase Intention

Authors/Editors: S. Numberger
M. Schwaiger
Published: 2003
Type: Working Papers
ISBN/ISSN: 1862-9059
Published in: Schriftenreihe zur Empirischen Forschung und Quantitativen Unternehmensplanung
Additional information: Ludwig-Maximilians-Universität München, 17/2003
Additional information: Werbewirkungskontrolle