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International Management

Terms offered: The lecture is taught every semester in rotation with Professor Meyer (Institute for Marketing), Schwaiger (Institute für marktorientierte Unternehmensführung),  Tuschke (Institute for market-based Management), and Schuster (Professorship for Business Administration, especially for the Economy of Japan). In SS 2018, the lecture will be taught by Professor Schuster. All required information concerning the lecture can be found here.  
Course Format: self-study during winter tem 2017/2018
Grading: 1-hour written exam
Date of the Exam: 16.02.2018, 10.30 - 11.30 am
Credits: 2 Pflichtpunkte ABWL / 3 ECTS
Contact: for winter term 2017/18: Sandra Männel


  • For the password of the lecture slides, please contact Sandra Männel via e-mail. 
  • The case studies can be accessed via (see lecture slides for detailled instructions). Please use this access code: C-1671-259189-STU, and the cases have to be paid in full by the student. 

Main objectives:

  • Understanding of the basics of international business and of the challenges confronting international and intercultural management.
  • Learning how to analyze business cases and how to apply theoretical concepts to real-world situations.


This course addresses essential questions in international business and management. Relevant theories of the multinational enterprise, of competition, organisation, marketing, strategy, and governance are applied to the specific challenges of organizing and managing cross-border and cross-cultural business activities. Problems are introduced by way of real world business cases. Contributions by guest speakers from industry further enhance an understanding of real-world challenges and solutions.

Course Outline:

The lectures cover the following modules:

  1. Introduction
  2. Why Companies Go International
  3. The Political, Economic, and Legal Environment
  4. International Division of Labor
  5. Standardization Vs Differentiation
  6. Cross Cultural Management
  7. Corporate Aspects of International Management.

A one-hour written examination is held at the end of the course.


This is a Bachelor-level class. Basic knowledge of business administrations is needed. No written application is required but advanced English language skills are recommended as the course is taught entirely in English.

Time and place of lecture:

This semester the exsam is based on the slieds without any lecture. 

Essential Reading Material

  • Czinkota, M. R./Ronkainen I. A./Donath, B.: Mastering Global Markets: Strategies for Today’s Trade Globalist, Thomson Learning, 2004
  • Deresky, H.: International Management: Managing Across Borders and Cultures, Text and Cases, Global edition, 9th Edition, Pearson Education International, 2016
  • Kutschker, M., Schmid, S.: Internationales Management, 7. Aufl., Oldenbourg 2011
  • Luthans, F./Doh, J.P.: International Management: Culture, Strategy, and Behaviour, 10th Edition, McGraw-Hill/Irwin, 2017
  • Morschett, D., Schramm-Klein, H., Zentes, J.: Strategic International Management, 3rd edition, Wiesbaden 2015
  • Rugman, A. M., Collinson, S.: International Business. London, Prentice Hall, 4th edition, 2009, Chapter 5, Chapter 13



Lecture 1

Lecture 2

Lecture 3

Solutions Case Study WalMart

Lecture 4


Lecture 5 &6

Lecture 5 Examples

Lecture 6 Additions

Solutions Case Study Amazon

Guest Lecture

Lecture 9

Lecture 10

Q & A Session