Determination of drivers for corporate reputation
Together with the fög-Institute (Research area for public and social affairs) of the university Zurich and the communication agency PLEON we consulted a leading telecommunication provider.
In a first sub-project we investigated the company's reputation within different stakeholder-groups (general public, analysts, journalists, politicians). Then we identified the possibilities where to tackle the problem to achieve the best results with a restricted budget.
Reputation portfolio of the DAX-30 companies