Tara was Research Assistant at the IMM and was born 1977 in Würzburg. She studied business administration with focus on management & organization, human resources management and advertising psychology at Augsburg University. Tara worked accompanying to her advanced studies at Bearingpoint (KPMG Consulting) for one and a half years. After her studies she has been working for two years as consultant in a management consulting firm with focus on retail market. Her research focus is on empirical consumer research.