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Dr. Martina Panico, M.A., MBR

Dr. Martina Panico, M.A., MBR

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Curriculum vitae

Martina, born 1983 in Landshut, is a research and teaching assistant at the IMM. She studied communication science with majors in empirical research as well as market/ advertising psychology at the Institute for Communications and Media Research, Munich school of Management and Universidad San Pablo CEU, Madrid; she also got a degree in business administration (focus on marketing and market-based management) from Munich School of Management. Practical experience at BMW Group and Accenture.