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Johann Melzner, M.Sc.

Johann Melzner, M.Sc.

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Curriculum vitae

Johann, born in 1989 in Munich is a research and teaching assistant at IMM. He received a B.Sc. in Psychology from the University of Salzburg and a Certificate in Media Composition from the School of Entertainment and Technology. He graduated with a M.Sc. in Economic, Organizational, and Social Psychology from the Ludwig-Maximilians University. Johann gained practical experience during internships at Maurer KG (retail-start-up), Holub Steiner + Partner, Transearch Cetra Managementberatung München, Allianz Managed Operations and Services SE, and Allianz SE. He gained research experience at the Social and Consumer Cognition Lab (University of Salzburg) and the Center for Leadership and People Management (Ludwig Maximilians University).

Research Interests

  • Consumer Cognition
  • Sensory Marketing
  • Audio Branding

Membership in Scientific Associations

  • Society for Consumer Psychology
  • American Psychological Association

Selected Publications

  • Melzner, J. (2016). Kritischer Rationalismus und Rationalität (Critical rationalism and rationality). In D.
    Frey (Ed.), Psychologie der Werte: Von Achtsamkeit bis Zivilcourage – Basiswissen aus Psychologie
    und Philosophie (pp.149-155). Berlin Heidelberg: Springer-Verlag.
  • Hansen, J.*, & Melzner, J.* (2014). What you hear shapes how you think: sound patterns change level
    of construal. Journal of Experimental Social Psychology, 54, 131- 138.

Conference Contributions

  • Hansen, J.* & Melzner, J.* (2015). “What you hear shapes how you think: sound patterns change level
    of construal.” 17th European Social Cognition Network Transfer of Knowledge Conference, Bensheim,
  • Hansen, J.* & Melzner, J.* (2015). “Musik und Denken: Klänge beeinflussen das mentale Repräsentationsniveau.” 15th Conference of the German Group of Social Psychologists, Potsdam, Germany.
  • Melzner, J., Heinze, J., & Fritsch, T. (2014). “Mobile health applications in workplace health promotion – an integrated conceptual adoption framework.” HCist: International Conference on Health and Social Care Information Systems and Technologies, Tróia, Portugal.
  • Melzner, J.* & Hansen, J.* (2014). “What you hear shapes how you think: sound patterns change level of construal.” European Association of Social Psychology General Meeting, Amsterdam, Netherlands.

Media Attention


* indicates shared first authorship