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Do We Fully Understand the Critical Success Factors of Customer Satisfaction with Industrial Goods?

Extending Festge and Schwaiger’s Model to Account for Unobserved Heterogeneity

Authors/Editors: M. Sarstedt
M. Schwaiger
C. M. Ringle
Published: 2009
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 1864-0761
Published in: Journal of Business Market Management
Additional information: Vol. 3 (3), S. 185 - 206