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Long-Term Effects of Culture Sponsoring on Corporate Reputation: An Experimental Study

Authors/Editors: M. Schwaiger
M. Sarstedt
C. R. Taylor
Published: 2008
Type: Articles in Refereed Proceedings (International)
ISBN/ISSN: 1976-8699
Published in: Proceedings of the 2008 Global Marketing Conference of the KAMS
Additional information: China, Shanghai, Best Paper Award in the Integrated Marketing Communication Track
Additional information: Corporate Reputation