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A Comparison of Selected Reputation Measures’ Convergent and Criterion Validities

Authors/Editors: P. Wilczynski
M. Sarstedt
T. C. Melewar
Published: 2009
Type: Articles in Refereed Proceedings (International)
Published in: Proceedings of the 2009 Annual Conference of the Academy of Marketing Science
Additional information: USA, Baltimore, S. 23 (Hrsg.: L. Robinson)
Additional information: Corporate Reputation

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