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Response-Based Segmentation in PLS Path Modeling: Application of FIMIX-PLS to American Customer Satisfaction Index Data

Authors/Editors: E. E. Rigdon
S. Gudergan
C. M. Ringle
M. Sarstedt
Published: 2010
Type: Articles in Refereed Proceedings (International)
ISBN/ISSN: 0149-7421
Published in: Proceedings of the 2010 Annual Conference of the Academy of Marketing Science
Additional information: USA, Portland