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On the Value Relevance of Customer Satisfaction as Key Antecedent of Customer Equity: Understanding the Roles of Multiple Drivers and Multiple Markets

Authors/Editors: S. Raithel
M. Sarstedt
S. Scharf
M. Schwaiger
Published: 2011
Type: Articles in Refereed Proceedings (International)
Published in: Proceedings of the 2011 Korean Scholars of Marketing Science Fall International Conference
Additional information: Seoul, South Korea