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Member Satisfaction and Loyalty with Fitness and Health Clubs: Introducing the Role of Individual Characteristics within Different Club Segments

Authors/Editors: T. H. Streiff
N. A. Schirmer
M. Schwaiger
Published: 2014
Type: Articles in Refereed Proceedings (International)
Published in: Proceedings of the 33nd Association for Marketing & Health Care Research (AMHCR) Conference
Additional information: Telluride - Colorado, USA